5 Easy Tips to Heat Up Your Summer Marketing Strategy

Summer is a lovely time of year, when people enjoy soaking up the sun outside. Children are out of school, vacations are planned, and various community activities are on the calendar. However, summer may be a sluggish time for many enterprises. As the seasons change, so do our habits: individuals become more relaxed and may not be in a “work” frame of mind.

However, firms should not be discouraged by this probable decrease in sales income. Instead, companies can take advantage of the slower pace to develop innovative marketing strategies to accommodate the seasonal shift. When developing their new summer marketing plan, firms should consider the following five marketing suggestions.

1. Develop a theme for your summer marketing strategy

When people think of summer, they often associate it with relaxation and fun. As such, your marketing strategy should reflect this carefree attitude. This can be done by developing a summer-themed tagline or slogan for your company. For example, if you own a clothing boutique, your tagline could be “Beach-ready fashion for every occasion!” Alternatively, if you’re a restauranteur, your slogan might be “Summer eating made easy!” By having a catchy phrase to market your business, you’ll be able to better connect with consumers who are in the summer mindset.

Also read the 9 best seasonal marketing ideas from real brands.

2. Heat up demand with special promotions

In order to increase traffic to your business, offer special summertime promotions and discounts. For example, advertise a “Summer Kick-Off Sale” with discounts on all of your products or services. You could also offer a “BOGO” (buy one, get one) deal for a limited time. Customers will be more likely to take advantage of these offers if they know that the savings are only available for a short period of time.

3. Participate in community events

In order to bring your brand in front of your audiences this summer, it is essential to learn what they enjoy doing throughout the summer. Prior to the start of summer, there are a plethora of community-sponsored family-oriented activities. During the summer, weekend markets with local sellers commonly reemerge and occur as frequently as every week. Community events should be a part of your summer marketing strategy because establishing a relationship with your audience is crucial for attracting and retaining quality clients, and establishing a personal connection frequently results in a more positive relationship between your business and its clients.

You may interact with people at an event without selling anything. Your company can have a booth that provides free water, snacks, and/or its own products. You might sponsor an event and provide a presentation about your industry and company. Be innovative in your appearance at these events, and people will remember your company.

4. Make your customers remember your brand with fun summer merchandise

People love freebies, and branded merchandise is an excellent way to keep your company name in front of your target audiences. When selecting summer-themed promotional items, choose items that are unique and useful. For instance, consider handing out custom fans with your company logo at a summer festival or parade. Alternatively, give away sunscreen bottles or koozies emblazoned with your brand at a pool party or beach barbecue. By giving away practical items, you’ll be sure to stay top-of-mind when people are looking for products or services that you offer.

5. In your summer marketing plan, add more images and videos

If you haven’t already heard, video content is currently extremely popular with audiences and consequently ranks higher on social media. Consistently and intelligently using additional visual content such as images and video into your summer marketing efforts might prove successful. GIFs, instructional videos (cooking and baking films are so very addicting), and humorous videos are excellent places to begin.

Also advised is using live video into your summer marketing campaign. Live Streaming allows your audience to interact with you by seeing you discuss your business, ask you questions, and view behind-the-scenes video.

Now that you’ve got our top five tips for heating up your summer marketing strategy, it’s time to get started. These are easy wins that will help keep your business on track during the hotter months and produce results in terms of leads and customers. What are you waiting for? Get started today!